How to find advertisers among your own subscribers at signup
Add a media kit branch to your greetform signup survey so readers who own a business raise their hand the moment they subscribe.
By the end of this guide you will have a greetform signup survey that identifies business owners among your new subscribers and turns each one into an advertiser lead. Before starting, you need a greetform account at app.greetform.com and a connected Beehiiv, ActiveCampaign or Mailchimp account. Nothing migrates and nothing changes in your email platform.
The idea is simple. Most newsletters spend the moment after signup on a plain thank-you page. greetform replaces that page with a short survey, and conditional logic, meaning each answer decides what the reader sees next, lets you show different content to different readers. A reader who owns a business can ask for your media kit. That request is an advertiser lead, found at signup, before you have written a single cold email.
Set up the media kit branch
- 01Open your greetform account
Log in at app.greetform.com and open the greetform you want to edit, or start a new one.
- 02Add the business owner question
Ask each new subscriber whether they own or run a business. Keep it to one short question so readers keep moving.
- 03Branch on the answer
Use conditional logic so a yes to that question leads to the media kit step and a no skips past it. Each answer picks the next question, so business owners and everyone else see different paths.
- 04Offer the media kit
On the yes branch, give readers the option to ask for your media kit. A tap is all it takes for them to raise their hand as an advertiser lead.
- 05Style it like your newsletter
Match the greetform to your newsletter's look so the survey feels like part of your brand, not a third-party page.
- 06Connect your email platform
Connect Beehiiv, ActiveCampaign or Mailchimp so every answer lands on the subscriber record as fields to segment on.
- 07Share the greetform
greetforms are hosted and ready to share. Point your signup flow at it so new subscribers land on the survey right after they subscribe.
- 08Check your leads
greetform tracks every lead and claim, so check your leads in one place and follow up with each media kit request yourself.
Where the lead goes
A media kit request becomes an advertiser lead in your greetform, and the answer syncs to the subscriber record in your email platform. That means the reader is tagged as a business owner from day one, and you can segment on that field later. You follow up with the lead yourself, by email or a call, with your media kit attached.
If you connect greetform to Claude or ChatGPT, the assistant can read your leads, survey answers, offers and results and answer questions in plain English. Webhooks and an API are also available if you want the lead to land somewhere else, such as a CRM.
Why this beats cold outreach
Cold outreach means guessing which local businesses might advertise and emailing strangers. The media kit branch flips that. The reader tells you they own a business, at the moment they are paying the most attention to you, and they ask for your media kit themselves. You are answering a request, not making one.
The lead also comes with context. Because every answer lands on the subscriber record, you know more than a name and an email. You can ask what kind of business they run as part of the same survey, and segment on that when you pitch advertising.
Two places people get stuck
The branch shows for everyone
If readers who do not own a business also see the media kit question, the conditional logic is not keyed to the business owner answer. Go back to the branch step and make sure the media kit offer only follows a yes. Readers who answer no should skip straight past it.
Answers do not appear in the email platform
If survey answers are not landing on subscriber records, check that your Beehiiv, ActiveCampaign or Mailchimp account is connected. When it is, every answer lands on the subscriber record and syncs as fields to segment on. There is nothing to migrate and no change to the email platform itself.
