What is greetform? The smart form after someone subscribes
greetform asks new subscribers a few quick questions and shows each one the offers that fit, right after they sign up. Here's how it works.
TJ LarkinBuilds greetform at 8th replayOctober 1, 2026 · 2 min read
The second someone subscribes, you have more of their attention than you will ever get again. Most newsletters spend that moment on "Thanks, check your inbox."
greetform turns that moment into answers, leads and offers. It's a smart form that shows up right after someone subscribes, registers or buys. It asks a few quick questions, shows each person the offers that fit, and tracks every lead and claim.
Why we built it
We run more than 20 local newsletters. Every new subscriber used to get a welcome email and nothing else. That's the moment they pay the most attention, and we were wasting it.
greetform started as the form we built for our own readers. Now it runs on newsletters, creator lists and event signups.
What a reader sees
- Questions that branch. Every answer decides what comes next. Owners and renters see different offers. It's called conditional logic, and it's built in.
- Offers that pop up mid-survey. Say a reader owns a home. Your real estate partner's card shows up right there, and one tap sends her the lead.
- A way for businesses to raise their hand. Readers who own a business can ask for your media kit. That's an advertiser lead, found at signup.
- Your other newsletters. Offer your sister newsletter to the readers who fit it.
- An offer wall made for them. Your offers and your partners' offers, matched to every answer. Readers claim in one tap.
It works with the email platform you already use
You don't have to switch. greetform works alongside Beehiiv, ActiveCampaign and Mailchimp. Every answer syncs onto the subscriber as a field you can segment on: town, homeowner, parent, business owner, interests. Your media kit finally has real numbers.
What it costs
The free plan is free forever with no card needed. It covers 250 new subscribers a month, one publication and one live survey. Paid plans start at $49 a month when you need more, and Enterprise is built around media companies and networks.
Get started free and set up your first greetform today.
TJ Larkin builds software for local media at 8th replay, the company behind greetform, larkfeed and lightbreak. He and his team run more than 20 local newsletters, and greetform started as the form they built for their own readers.
